PARK CITY, UT – scenechronize, the premier production management system, debuted today as the Sundance Film Festival kicked off its annual gathering. Producers, directors, department heads and crew now have unlimited access to the most up–to–date information for their film and television projects with the new web–based tool that automates production management workflows.

From development to distribution, scenechronize enables the production process. In the past, information was exchanged and changes made via a blizzard of phone calls, emails and memos – a time–consuming, inefficient process susceptible to human error. scenechronize streamlines communications for the entire production, saving days of wasted time and delivering peace of mind and cost savings.

"scenechronize serves the production process, freeing up resources for where they’re needed most: the creative process," says Darren Ehlers, Chief Operating Officer of Clever Machine, the company behind scenechronize.

Whether the production involves 10 people or 200 people, all the vital production elements – from the script and breakdown to the schedule, casting and location information, reports, photos, video and dailies – are managed in scenechronize with up–to–the–minute information, available to the entire crew anytime, anywhere.

Ehlers continued, "Filmmaking has been around for more than 100 years, leaving a rich historical legacy built in large part around analog systems and processes that, in many cases, are due for a technological upgrade. Just as editing went digital and changed the industry, scenechronize is bringing the production process into the 21st century."

scenechronize is the first commercially available product from Clever Machine, a San Francisco–based software company founded on the idea of enabling better teamwork through simpler software.

For more information and a free trial, visit www.scenechronize.com.

For questions about scenechronize, please contact Erik Bright, Insignia, Inc. at (310) 777-1150 or Darren Ehlers, Clever Machine at (818) 255-6605.

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CUSTOMER TESTIMONIALS

"Working with the scenechronize team was amazing. They were there to support me with any question or issue I had. Even better, they quickly incorporated my suggestions to improve it" said 1st AD Michael Finn who used scenechronize on RENEGADES.

"scenechronize is clearly going to make the production process smoother and more efficient" said Producer and VP of Production of Candleridge Entertainment Lindsay Lanzilotta who has already begun to use scenechronize for her slate of films in 2009.

"It really is a brilliantly conceived idea, expertly executed and entirely intuitive to use – stunningly so," says veteran Director/Producer Bob Degus. "It will quickly become the industry standard in the next few years simply because it does everything we are already doing, the way we are used to doing it – only light years better."

"As PGA members on IAA’s faculty, Ira Abrams and I wanted to teach, through classroom instruction and with a complimentary software program, the 9 P’s of Pre-Production: Proper Pre Production Planning Prevents Piss Poor Post Production" said Idyllwild Arts Academy‘s June Petrie. "scenechronize makes pre–production planning, scheduling, budgeting, making–up call sheets, etc… a comprehensive but easy process and that‘s what is so great about the software."

SCENECHRONIZE QUICK FACTS

• LOADED WITH FEATURES: scenechronize offers automated script importing, script revision impact analysis, breakdown and scheduling. You can organize information by scene and department, and store documents, photos and video for thorough record–keeping.

• HIGHLY CUSTOMIZABLE: scenechronize is set up to allow producers, line producers, 1st ADs, department heads and crew to work together as efficiently as possible. Project settings can be tailored to the specific needs of each production. A multitude of reports can be easily customized and printed for physical use.

• EASY TO USE: Anyone can get up–and–running on scenechronize in a matter of minutes and be a "pro" after a few hours of operation. Once onboard, the time saved is substantial. For instance, the initial script breakdown – the transition from a reading script to a shooting script, which is organized around actor and location availability and shooting days – would typically take a few days to do manually, but can easily be completed in hours using scenechronize‘s automated features.

• FULLY SECURE: Project information stored by scenechronize is protected with bank–quality security, including a full audit–trail. Within projects, visibility of information is easily set to control who can see what.

• APPROACHABLE PRICING: scenechronize is priced to encourage anyone to use it, regardless of budget or project status.

• Free for personal use: scenechronize is available to individuals for free. A single–user project can be set up at our website and is convenient for those who want to get to know the system
• Project Pricing: scenechronize is available to full projects of any size. Projects can be set up, also at our website, as either a development project or a greenlit project. Pricing is per project, per month and is tiered based on the budget.
• Annual Pricing: scenechronize is available to production companies, studios and networks producing multiple projects a year, at an annual rate. Potential clients are invited to contact us to discuss their needs.